BIGFACE x Square
Project Overview
The BIGFACE x Square pop-up was conceived as a temporary installation to celebrate Square’s anniversary and engage employees with an immersive coffee brand experience. The design merges the precision of Square’s technology with the bold, playful identity of BIGFACE, creating a hybrid space that functions as both café and brand touchpoint.
Objective
The objective was to design a pop-up that felt memorable — a space that would embody the spirit of the partnership while offering employees an elevated daily ritual. Beyond serving coffee, the pop-up aimed to create a branded environment that aligned with Square’s identity while showcasing BIGFACE’s culture.
Scope of Work
Pop-Up Spatial Design: Developed a modular retail/café structure that could be assembled and disassembled for the event.
3D Visualization: Produced high-fidelity renders to capture atmosphere, flow, and brand integration.
Brand Integration: Applied BIGFACE’s playful identity alongside Square’s clean aesthetic, ensuring cohesion between both brands.
Interior Detailing: Designed menu boards, product display zones, and merchandise integration within the compact footprint.
Experiential Narrative: Ensured the pop-up communicated celebration and community through both visual language and physical interaction.
Outcome
The final concept delivered a dynamic pop-up environment that merged coffee culture with workplace celebration. The clean, modular design highlighted Square’s modern identity while BIGFACE’s bold branding added energy and character.
